All Posts by Matthew Moody


About the Author

Matthew founded Your HMO Expert in 2006 and since then have provided the authoritative place on the web to come to find out how HMO Property Investment works and how you can get started.

The Four Stages of Property Investment Competence

By Matthew Moody | Coaching

Based on psychological works by Broadwell, Burch and Maslow, this model for learning has been used as a basis for learning new skills since the 70’s and is a perfect model for understanding why humans learn in the way they do.

Here's what typical competence learning patterns look like

The Four Stages of Competence
  1. Unconscious incompetence
    The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage. The length of time an individual spends in this stage depends on the strength of the stimulus to learn.

  2. Conscious incompetence
    Though the individual does not understand or know how to do something, they recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.

  3. Conscious competence
    The individual understands or knows how to do something. However, demonstrating the skill or knowledge requires concentration. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill.

  4. Unconscious competence
    The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.

If we look at how we can utilise this model for the purposes of learning new skills, you can see how the more time spent in learning a subject and becoming immersed in it means the better we will become at this skill.

The best and quickest way of doing this is to work with a coach.

A coach will:

  • Ask you the questions that you don’t know to ask
  • Get you to question your skillset or mindfulness about an activity
  • Challenge you to grow your skills
  • Re-inforce learnings that allow you to speed up your activity
  • Get you to break-down and out the skills you need
  • Show you how to teach others what you learn to build your team

A good coach will drive you through the stages of competence so that you then start thinking about a higher level of intuition as demonstrated below.

Once you start to then anticipate and rely on your own internal levels of understanding and rational thought, you can then begin to expand your own levels of activity and awareness.

Property Coaching isn’t just about building a portfolio; it’s also about working with you to improve you, your mindset, your health, your level of awareness and your finances.

Speak to us today about your free coaching session.

Details & Graphical Elements taken from:

Why Having a Property Coach Could Literally Save Your Life

By Matthew Moody | Coaching

It’s true.

You absolutely DON’T need a coach to invest in property.
You DON’T need to be held accountable for your actions.
You DON’T have to have a plan, you can just wing it.
You DON’T really have to manage your money or your finances to suceed.
You DON’T want to be inspired, its best that you live in hope.

In fact, having a Property Coach could be the worse thing you ever did.


Because it will do the exact opposite of the above and turn you around into become the person you always wanted to be but couldn’t find the way to get there.

Picture this.
Most people who start a property investment portfolio begin because they are unhappy.

  • Unhappy at work.
  • Unhappy with life.
  • Unhappy with what they are earning.
  • Unhappy with the relationship they are in.
  • Unhappy with their home.
  • Unhappy with their health.

And a whole bunch of other problems. But property investing seems to provide the answer.
Property investing can

  • Make you rich.
  • Give you time freedom.
  • Allows you choices.
  • Creates a financial security for you
  • Provides you with legacy options
  • Helps you escape a job.
  • Give you back your freedom

But most investors don’t go down this path.

They start down the path of competence and the problem with this is the sharp ascent to the top.

Because of this, many give up at the first hurdle.

You remember what it was like when you first discovered something for the first time; maybe a restaurant, a club, a book, a park, a holiday destination or a new way of doing things?

You were excited, you were giddy, you were happy because you’d discovered something different and something new, you couldn’t wait to tell other people about it. You were passionate about this and for a while the passion could drive you on. But then, when reality kicks in and you find yourself sitting at home again watching netflix, or down the pub for Friday drinks or dragged to the rugby match which turns into an all-night session or the kids need taking to 8 locations in one day with 13 changes of outfits –then all of a sudden, the excitement wanes, the dullness sets in and before you know it; you’re exhausted and you’ve put those things to one side.

Ask yourself this very simple question and be very honest.

How many books have you bought that if you read them could have made a massive difference in your life – but you CHOSE not to read them and instead add them to the self-help shelf in your library?

The number is for you alone but its important to acknowledge it as this is the major reason most people buy a new self help book every 18 months. And this is why learning alone is not the answer.

Its not even close.

The quickest, fastest and surest way of building a property portfolio is through

  • Dedication
  • Focus
  • Giving up things
  • Having a plan
  • And most importantly BEING HELD ACCOUNTABLE.

This is where a Property Coach comes in as lets face it, no matter how sound your partner is, they are like you – a novice in the property investment arena or if you have some experience, probably at the same level as you.
A good property coach can help you

  • Plan
  • Avoid mistakes
  • Keep focused
  • Be held accountable
  • Grow faster
  • Save money
  • Create a bigger company faster
  • Become the property investor you wish to be

Check out our options today for how you can grab a free 30 minute strategy call to discuss how a property coach can help you build the property portfolio of your dreams.
Oh, and save your life at the same time 🙂

Best Books To Read In 2018?

By Matthew Moody | Property Investing

Every year I read a TON of books.  And I mean a lot.

I’ve always loved reading and I believe the urban myth somewhere states ‘leaders are readers’ and certainly, I’ve always found that if I am stuck with a problem a book will often present with me numerous solutions.

Here's a selection from the numerous books I read in 2017 which I think will massively accelerate your success in business, sales, financial investments and health.

Recommendation #1

Delivering Happiness by Tony Hsieh

This book blew my mind when I read it.  I'd heard about Zappo's of course and their eventual purchase by Amazon but when I had some staffing issues last year, I took a deep dive into the world of co-working, company culture, team dynamics, hiring and firing, profiling and this book came flying out of the pack.

Wow - what a company first and foremost.

I knew when I was searching for books on building teams that one of the things that was highly important for me was creating the right culture

And Zappo's are renown for having one of the best team cultures in the business.

They do this through a set of 10 core values including

  • Deliver WOW through Service
  • Do More With Less
  • Create Fun and a Little Weirdness

But the thing that really glues this all together is the way the whole hiring process through to induction through to employee integration into the company is fully backed and driven by the company values.

Some crazy things at Zappo's 🙂

  1. they offer all new employees $3,000 to leave after the first 4 week induction.
  2. you have to pass the cultural test first before you even get quizzed on your specialist skills (50% of the interview process)
  3. every new employee spends at least three to four weeks in the call centre before they go to the department that hired them
  4. 10%-20% of every department's time is spent on employee team building activities
  5. you can tour their company headquarters and last year I organised a tour for a private mastermind of 50 people to tour their facility.  Awesome and Crazy are two words that come to mind.

The refreshing thing for me was that the book was easy to read; it tells the story of how Zappo's built their company and it also details how they built their core values and culture.

If you're serious about building a team and a culture, then get this today!  You'll pick up loads of ideas that you could implement right away.

Highly Recommended.  4 / 5 Stars


Head Strong by Dave Asprey

Wealth is nothing without health and this book will change the way you view light, food and drink, sleep and toxins.

In short, it's a life-bio-hack on how to perform better, work smarter and effectively think faster within a two week period.  Provided you follow the book's plan of course.

I'd heard a lot about 'bullet-proof coffee' which is what attracted me to Dave's book in the first place but what I was not expecting was the level of information, references and quotations from bona-fide genuine authoritative sources to back up his claims.

Because if you can claim that coffee can make your brain work smarter, you really do need to have tested this out in laboratory conditions.

Well guess what; they have.

But what I found more interesting was all of the other daily things that we take for granted that do impact us on a molecular and cellular level.  

Things such as the amount of mould in our food and how this affect our bodies; what do bright strip lights do to our brain and how does damp really affect the way we process information.

So for anybody that has any level of interest in how to become a better faster smarter version of themselves, I'd highly recommend you check this out.

Within 2 weeks, you could be a different man or woman!

Recommended For All Health Conscious and Life-Hackers Everywhere. 4 / 5 Stars


Unshakeable by Tony Robbins

I did debate putting this higher in my Top 5 but as you will see from the books that made the Top 3; all of them are world-class but for different reasons.

Tony's book is to all intents and purposes, a cut-down of his behemoth 'Money Master The Game' but easier to dip into and full of great advice.

The thing I always like about Tony's books are twofold

  1. you get step-by-step actions you can take
  2. Tony interviews world-class experts to get a unrivalled view on a subject

This means that when you read 'Unshakeable' you are already benefitting from the advice of people actually doing what Tony is interviewing them about - and have been mega-successful in their endeavours.

For this book, Tony interview 50 of the world's greatest financial minds and with the advice given in this book, makes it easy for anybody that has any interest of understanding how money works - and from that to achieve financial freedom.

Tony delves down into common mistakes most investors make, how to prepare for the financial maelstrom coming, how to avoid paying outrageous fees and charges on your investments and pension plan and then in the latter half of the book provides one of his playbooks on how to take these principles and distill them into every investment decision you make going forward.

I'll be honest, I'm a huge fan of Tony's but this book surprised me because of how easy it is to dig into - and in fact, I've given out dozens of copies of this to my mentees over the past year because I rate it that MUCH!

If you've not got it well here's a few more reasons why you need this book.

Once you understand how to make the right decisions, then you also need to understand how to navigate crashes and corrections in order to protect your financial freedom.  This is covered in detail with Tony wrapping up the book talking about psychology.

Now this may surprise you but when I attended 'Business Mastery' last year in Palm Beach, Florida, the entire first day was focused on psychology of business.


Because it's that important and pyschology is everything if you are going to succeed.

And by understanding the common mistakes investors make and how to avoid them, this allows you to build real wealth in the long term.

Includes a handy 22-page checklist on fortifying and protecting your wealth.

Highly Highly Recommended If You Wish To Build and Protect Your Wealth


Way Of The Wolf by Jordan Belford

I'm sure most people are aware of 'The Wolf of Wall Street' film and like him or loathe him for dubious business practices in the past which led him to being jailed, Jordan Belfort is one of the greatest living talents around who can show you how to persuade and influence people to buying a product or service.

The book is effectively a stripped down version of his popular online/live programme 'Straight Line Persuasion' and is a really easy read but filled with tons and tons of actionable content.

It's great for anybody who has to persuade anybody to buy something from them - so pretty much the entire world then!

What I liked about 'Way Of The Wolf' is how by sharing stories and case studies, it was easy to see how you could then implement it into your own business.

Now I've been selling for many years but even so, I was blown away by the amount of content that Jordan put into this book.

It's almost as good as being in the room live with him; there is that much information contained within the 248 pages.

Jordan describes the crucial 'first four seconds' and what happens if you get it wrong, how to use tonality and body language, the critical importance of state management and how to implement this all so it becomes seamless.

He then puts this into his 'ten rules for prospecting' and as I said earlier gives so much content, its rapidly becoming one of my go-to books every time I make a sales presentation of any kind!  In short:

if you are not getting enough sales, buy the book.

if you are skint or broke, buy the book.

if you want a new house or car or toy, buy the book.

if you want to crush your competitors, buy the book.

(if you've seen the film, you'll know why I just did that)



Traction by Gino Wickman

This book saved my life and my business too. When I had experienced significant issues in 2016 resulting in two members of staff leaving on the same day, I knew I had to change my entire business, team culture and how I managed my team.

The result after hours of searching was this BIBLE of how to really 'get a grip on your business'

The beautiful quality about this book is that it takes a dry subject and makes it absolutely compelling; so much so that you are itching to get going with your business make-over from day 1.

But hold on; as with all books it's best to take it as the author intended and whilst there are countless exercises and action items to do, I'd recommend holding off until Chapter 10 when everything is explained about how to 'get started'.

Effectively the book centres around the idea that every business needs a Entrepreneurial Operating System (R) and without this in place, a business will often lose money or even close.

The fundamental components of this model include:

  • Vision; what are the 8 questions you should ask and how is this then shared by the employees and stakeholders in your company
  • Data; how do you measure what you do through a scorecard
  • Process; what is documented can be followed, outsourced and delegated
  • Traction; you move forward by creating the big rocks (goals) and holding regular formulaic meeting
  • Issues; by reviewing these in a systematic way blockages are removed quicker
  • People: ensuring the right people are in the right seats

The book is fabulous because it's easy to start a business but what is difficult is scaling up.  And this book takes you through a process of starting to manage your team and yourself in a much more effective structured and accountable fashion.



Cracking The Property Code by Matthew Moody

Now as this is mainly a blog aimed at people wanting to build a property portfolio, I thought it only right to end with a book that whilst published a few years back was re-released last year in its 2017 Edition.

If you're after a book that really gets down to the business of creating a property empire, how to choose your strategy, how to create an organisation, how to construct systems and processes and how to manage your team; then there is no better book out there.

But don't just take my word for it; have a look at what the guys and gals from 'Your Property Network' the leading monthly property magazine said in their review:



If you are thinking about starting a property business, then do yourself a big favour and grab a copy.

If you're already in the 'property business' but not managed to extract yourself from day-to-day operations, you know what to do - grab yourself a copy.


So there concludes my top books that were published last year.

I'd heartily recommend you get one or two or even all of them and set out a plan to read them diligently step-by-step.

Here's a few suggestions as to how you may do that.

  • sales
  • management
  • finances
  • Building a business
  1. Way Of The Wolf
  2. Traction
  3. Delivering Happiness

All graphics are copyright of their respective owners.

Buy a book and let me know what you thought about it.

You're a V.I.P. baby; I appreciate your time here today!

The Future of the HMO Sector: Being A Review of the Past Decade And A Forward-Looking Prediction for the next Decade

By Matthew Moody | HMOs

There is a serious problem in the United Kingdom which is not being addressed by governments either current or past.

Housing is at an all-time high due to inward pressure from a burgeoning population and external market forces from overseas demand.

In short: the housing market is at a tipping point.

It is the intent of the author through this white paper to illustrate trends that he has seen over the last decade and by using current statistics and predictions from industry bodies; paint a picture of what the future may be for our housing stock.

It will be focused on a niche sector of the private rental sector commonly known as a HMO being the sector within which Matthew Moodyl the author has been operating multiple businesses over the last 14 years.

Furthermore the author will make several recommendations as to how we could solve these issues going forward.

The rise in the private rental sector of HMO’s has come in part from several sources including restrictions to bank funding, the removal of sale and rent back, restrictions upon house class, growing student population, increasing transient working class and a booming training market.


2027 The HMO Sector

What we now need to consider is what the future of this sector looks like 10 years from now and create appropriate but actionable solutions to move forward.

With the future of the private rental sector in sheer jeopardy with the folly of recent and past government actions, one has to wonder; what does the future of the HMO sector look like for us?

In this blog post, we will review the following areas:

  • Housing Act 2004
  • Council Tax
  • Licencing



Housing Act 2004

Let us begin by reviewing this Act.

Despite the Stature being 13 years old; the foundations of the current approach to Housing is the same as it was back in the early part of the millennia.

Successive governments have tampered with the Act by introducing additional legislature and amendments, but no one Housing Minister has been brave enough to introduce a brand new act to cater for the growth in the private rental sector.

We now found ourselves with yet another ‘White Paper‘ and pseudo-fake consultation on the future of the sector.

What we need to review and contemplate is the very Act itself; what it is designed to do and where it needs to end up.

Given the recent Government concessions that the private rental sector will continue to grow and that we may be moving more towards the continental model; we do need to concede that the current Housing Act is obsolete and needs replacing quickly with a more modern and forward looking approach to the challenges we face.

As to the very nature of this and its contents, this is something that author will consider within the various elements that make up the Housing industry and what could or should be considered moving forward.

Our housing market has changed dramatically but unless the government takes on the task of reviewing and revising this Housing Act; we will end up in a situation where more and more people become homeless, regulations become over-burdensome and the supply of housing will become choked.


Council tax

Long the bone of many a home-owner and also a landlord, the very notion of council tax based on bandings from the 1990’s seems at first preposterous and at second, wildly out of tune with the times.

Needless be it for me to kick myself or my fellow landlords firmly in the foot but surely it would be better for the government to consider a legal-of-age ‘per person’ taxation rather than the rather quaint system currently enjoyed where it is entirely possible for a landlord to take a normal terrace property paying Band A or B council tax and transform this into a 5-7 bedroom property BUT still remain paying the same council tax.

Indeed it would almost be fairer if a person just paid a ‘housing or living’ tax as this is what it is no matter where they abode – and certainly for those transient tenants, this would actually raise MORE revenue for the government rather than less.

At the same time, we must also address the current ludicrous decision made by failing councils due to inept financial controls and out-of-control spending to tax a property investor who is refurbishing a home to improve the standard of rental stock or who is looking for a new tenant because the previous tenant left.

It seems unfair to me that a single person qualifies for a 25% reduction in council tax yet an empty property qualifies for no discount at all.

Yet again, landlords are being used as a scape-goat for an ever increasing and desperate government who have sold the family silver, gold and still wish to eat their cake whilst the cupboards are bare.

By moving to a per person ‘housing’ or ‘living’ tax, this would ensure that services are being paid for by the people using the services and move the responsibility from the property owner to the occupant to pay this tax.




Law concept: computer keyboard with word Licensing, selected focus on enter button background, 3d render

The focus on licensing since 2004 has been nothing short of incredible.

Despite what the government would want you to believe; licensing has done little apart from tax the good landlords and allow the rogue landlords to carry on operating.

Whether the licensing scheme be mandatory or selective or additional, the rogue landlords will continue to proliferate and bring down the private rental sector because there are still too many of them, there are far too few council staff and most tellingly, the good landlords effectively continue to subsidise these bad landlords.

We are seeing councils implement ‘Selective‘ or ‘Additional‘ licensing schemes across the country in a desperate attempt to shore up bank balances and create a revenue stream despite the Government’s insistence that a licence fee should be a cost-neutral exercise.  We have seen departments of 8-12 people spring up overnight from new licensing schemes created leading us to ask the question; if this is cost neutral why are so many new employees needed to run the scheme and secondly if there is a serious attempt to crack down on rogue landlords; why is there not a Rogue Landlord squad on each council – similar to a Fraud Squad or similar who investigate financial crimes.

We are also seeing no consistency in approach led by councils on the licensing of properties which leads to uncertainty in the market and certainly will inconvenience the institutional investors the government are so fond of.

It is necessary to have a licensing regime but at the same time, I believe that the scheme should be national in nature; centralised training should be provided at government level on ‘interpretation’ of the licensing scheme and that more help and assistance be given to the good landlords who are trying to comply in order to improve the housing stock.



So let us know what your opinion is regarding the future of HMOs! 

Leave a comment below and share your thoughts with us!

Crackdown on Rogue Landlords – Again?

By Matthew Moody | HMOs


A new minimum bedroom size and the extension of licensing to thousands more properties are to form part of a government crackdown on rogue landlords who cram tenants into overcrowded homes. As rents have risen in recent years some landlords have attempted to maximise profits by squeezing tenants into rabbit-hutch properties. Family homes have been divided into bedsits, with some landlords letting spaces that are just three metres squared, or advertising rooms that are shared with other tenants.


There have been rumblings since the original measures of the act came into force in 2007 that the HMO definition needed to be revised to make it all encompassing and not just the three storey, five people, two household rules for mandatory licensing. The strict definition of an HMO has been the point of conjecture amongst both enforcement agents and the landlord fraternity, and in some cases the legal definition has been challenged to the full extent of the law.

Even now, I have to correct, albeit as diplomatically as I can, some beliefs around the definition of an HMO and in some cases, these are people who should know the difference between an HMO and a property that needs a mandatory license. Too often HMO is a term used to describe ‘a licensable property’ and the confusion to a certain extent can be firmly laid at the door of the councils of England and Wales. In some cases I have dealt with on behalf of landlords in the East Midlands, I have needed to re-educate Council Officials on the difference between an HMO requiring a mandatory license, and a property that is an HMO but only requires planning permission to comply.

On top of that, bedroom sizes, have become a sticking point. Again in some cases, it could be argued that the ‘size’ of a bedroom has been used to restrict the occupancy of a property under a license as a way of the council controlling the proliferation of multi-let properties under their jurisdiction. A guideline or directive from central Government does not have to be followed by a local council as it is not a legal requirement,. Hence councils have been allowed to implement their own guidelines on room size. Legislating will remove this ambiguity and create a level playing field for all property owners.

I do, however, have one niggling and recurring thought to all of this; Will additional or refining existing legislation really curb the appetite of the ‘Rogue’ landlord? or, as is the case to date, will it just push up the costs associated with renting a property. whether that be landlord or tenant costs?

Does the Private Rented Sector (PRS) need any more regulation?

What are your thoughts? Have you seen the impact, good or bad, of the current legislative regime on your housing stock?

How to Market Your Business for FREE – An Idiot’s guide to Online Marketing

By Matthew Moody | Business Mastery

Let’s talk about leverage;

In the property world, investment in property works where the money you invest (or not) is geared to generate a higher level of return. In the case of property the ‘tool’ is a mortgage.

If you borrow money at a lower rate than you can get Return on Investment (ROI), then you are, by definition, gearing your money. In some cases that gearing or leverage can be infinite (that’s not for this article go to our blog for the ways to do this).

So how do you leverage your online marketing, and more importantly, get it done for free?

Please note that I did not say it wouldn’t cost anything, I said it was free.

As with anything in life, there is a trade off, in this case it is time.

So how can you leverage both?

Enter Social Media. Now don’t switch off, this is a catch all for everything that we do online in an interactive way. I have lost count of the amount of times I have had to explain the difference between Sales and Marketing. Marketing is the journey from a want to a desire, and Sales is the conversion from desire to action.

Lecture over; Online marketing is therefore a journey and unless you have the ‘silver bullet’ a lot of what you do online is trial and error.

So how do you ensure you are using the right tools?

My advice is in two parts:-

  1. Choose Your Battleground

For smaller businesses (SME) it may not be appropriate to use all of the channels at once and in spreading yourself thinly across multiple platforms you could be damaging your brand. One esteemed colleague of mine made it very clear on one of his talks to a local business group when he stated’ “It is nice to be on all of the Social Media Networks, but if you don’t socialise with your network you can do some real damage. It is better to NOT be on a channel, than be on it and be silent.”

The important thing to understand is that your Social Media presence is your window to the virtual world. It is worth investing time in posting, tweeting etc so that the world can see what you do.

Social media means a SME can have the same impact in terms of marketing, as a large multinational, but without the large overhead cost if it is done correctly.

The only tip here is that SME should concentrate on TWO or a maximum of three channels, otherwise they will be spending all day on marketing on nothing on delivery. Unless you have the budget to hire an in-house specialist, but even then it would be prudent to be selective with the channels you pick.

  1. Be in the room!

The other thing to consider is only use the channel where the majority of your clients ‘hang out’. Some networks have a specific demographic and unless your clients fit within that demographic then you will find it difficult to gain any traction. According to Hootsuite, Instagram have a younger user base (53% aged 18 to 29) so if your target market is over 60 then this channel is not for you.

There is a chain of thought that a B2B company would do better with utilising LinkedIn, whereas B2C would do better using Facebook and Twitter. This sounds okay, but individual businesses would need to do their own customer avatar research before taking this as any form of guidance.

We have prepared out Top ‘5 Top Tools for Marketing your Business’ which you can download, that we use on a daily basis. They all have FREE versions which we use, and all of them allow us to leverage our time (and obviously money) to great effect.

If you need any help with configuring them or want to know how we use them, then drop us a line!

Remember all the tools are FREE, and we all like that, don’t we?

A Perfect Elevator Pitch – Have You Got One?

By Matthew Moody | Business Mastery

elevator-1598431_1920Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business. Think of the elevator pitch as an executive summary that provides a quick overview of your business and details why you are going to be successful.


The original concept of an elevator pitch, unsurprisingly, came from our cousins across the pond and according to Wikipedia is credited to  Ilene Rosenzweig and Michael Caruso of Vanity Fair Magazine and refers to the time you have got to pitch an idea to someone, if you were ‘stuck’ in an elevator with a potential investor travelling between two floors in a building. Originally a ‘thirty second’ monologue, it has been used to describe any ‘pitch’ to a potential investor where time is of the essence. It is more commonly used at networking events as a way of introducing you and your business to other people in the room.

So it goes something like this;

“Hello Dragons, my name is John Smith, and I am here today to ask for £10,000 in exchange for 10% equity in my company – Do As You Want”.

Sometimes you peak interest, sometimes you don’t. So exactly what should you be saying, and more importantly what should you NOT be saying.

In Dragon’s Den, budding entrepreneurs come face to face with (now) five well known (?) business owners that are considered established in the ways of business strategy and growth. The SEVEN things that make a good elevator pitch are listed as;-

  1. Problem – Identify a problem that needs solving and why?
  2. Solution – How will you solve the problem?
  3. Target Market – Who will buy?
  4. Competition – Do you have any?
  5. Team – Who is on your side already?
  6. Financial Summary – How much and when?
  7. Milestones – Ambition?

This seems a lot to squeeze into what will possibly be just SIXTY SECONDS, but this is a proven way of condensing your message.

In reality, the whole thing can be intimidating, but if you get it right, the end result is people talking to you about your business. You have ‘earned the right’ to your next ‘exposure’.

There are a few things I would like to add to the list above, as more of a ‘don’t list’;

  1. Alienate – do not criticise anyone in your pitch
  2. Distract – use a real life example of success
  3. Fantasise – realistic achievable figures only please
  4. Make it up as you go along – be prepared – see later
  5. Waffle – keep on track
  6. Dress Up – be presentable (unless you are pitching fancy dress)

Always be prepared. Most networking events have some kind of ‘elevator pitch’ and it is important to have TWO or THREE pre-prepared scripts that you have rehearsed over and over again in front of the mirror so that they become second nature.


Because you don’t want to be the one in the room that stumbles, reads from a scribbled note, or looks as white as a sheet. I have seen some awful pitches (why would anyone put themselves through it?) and I have witnessed some excellent ones. Take note all of you network leaders out there, whilst you may think it is funny, or a challenge; springing an ‘elevator pitch’ on someone when they have not prepared for it, you will not see that person again for a while. Make sure everyone at your event knows what is expected of them. You are a leader, communicate.

Being prepared (or the 5 P’s as I like to call them; Prior Preparation Prevents Piss Poor Performance) gives you confidence, and don’t worry if you don’t get it all in the first time, keep trying, keep adjusting, try it on the dog, your spouse, your children, or anyone else that will listen. It gets easier, I promise.

For some more great tips on ‘How To Survive Dragon’s Den’, go to our exclusive Four Video Giveaway on the topic

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Small is beautiful – But also Expensive if you are in London!

By Matthew Moody | Easy Street

Edinburgh has a slim offering in the form of a converted 19th-century coach house, eight feet four inches wide at its tightest point, with living space (excluding garage) under 10 feet at its widest. Sliding doors and windows from the living and dining areas lead straight on to a walled courtyard garden, which is a good space for parties. Viv Douglas, who has recently inherited the house, says her parents took the idea of downsizing quite literally when they bought the house around 30 years ago for their retirement.


Another unusual sale of property in London in the last few days is a garage that is on sale for £500,000. The best bit is that it is leasehold with ‘only’ 92 years left on the lease! Click here for more details. There are many other examples of small living and possibly the best one I have seen to date is the Polish Architect, Jacob Szczeny’s approach to small living. It is so thin that the entrance is a trapdoor in the floor! Click here for more detail. Entertaining could be an issue, but when it featured in a TV documentary the architect happily showed how you could have several people in the property at the same time.

So the question I always ask is, How small will it get before it is uninhabitable, or just plain unrealistic.

At YourHMOExpert we specialise in conversions that get the most out of the space in a property. For more information please contact us and get our free ebook by filling in the form on this page.

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Moving Overseas and becoming a UK landlord – Important Things You need to know

By Matthew Moody | Ask Matthew


As you will be out of the country, I recommend using a managing agent. They will source and assess tenants, checking affordability and employment status. Meet a few local agents and obtain appraisals of your property to see what each can offer.

There are three key things you need to know. One, how do they deal with repairs, using an in-house team or subcontractors, and how bad does a problem have to be before they need to consult you? Two, how do they deal with out-of-hours emergencies? Three, do they guarantee rent even if the property is vacant? Some agents will include Rent Guarantee Insurance (RGI) free of charge for a desirable property. And, of course, ask what charges all this will incur.

It is important to note that since 2007 it has been a requirement to have an ‘Agent’ in the UK if you are not living here. In this case ‘Agent’ does not necessarily mean your high street letting agent, it can be a nominated individual, usually a relative, that has the authority to act on your behalf in your absence. A lot of people moving abroad, even for a short while, do not appoint an Agent and fall foul of this when the local authorities (LA) come knocking. Luckily most LAs will give chance to remedy this before acting in an official capacity.

You will also need to register with the Tax Office to have you rent paid without deduction of tax while you are away. Again a lot of Agents (including those on the high street) are oblivious to this, and can result in a big headache for you if you do not get this done before you leave. It normally takes about three weeks to get this done (it used to be called FICO registration), and nowadays it can be done online free of charge (click here for the government pages), so make sure you plan this into your schedule before you leave.

For more information and help on how to get an HMO done the right way, please complete the form.

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Bucket List

My Bucket List – What’s on Yours?

By Matthew Moody | Ask Matthew

One of the few films that I have yet to watch is ‘The Bucket List’ starring Jack Nicholson and Morgan Freeman, and whilst any film with either of these acting heavyweights is sure to be a ‘must see’, I am told that the comical element is about as good as it gets.

When I first heard of the expression ‘My Bucket List’, I had visions of a Room 101 spin off that allowed you to dump anything that was surplus to requirements without the repercussions of dealing with your other half after having disposed of something that you dislike, but they have loved for years. But it turns out I was wrong; a ‘Bucket List’, is a string of things that you (or I) detail as a wish list to undertake before you ‘kick the bucket’.

Most people, since the film, presumably have undertaken this task with vigour, and I have seen lists that extend to pages, and have hundreds of items on it. My list is short and I have restricted it to under 100. That’s not to say I won’t add to it at some point, but in order to begin ticking off the list, you have to take action to actually get them done.

One of the ‘high’ level items on my list is to ‘Write a book’. Now this isn’t any ordinary book, and I have penned some property educational tombs (you can view them here , but this one is going to be different. It needs to be educational as well as factual, real life, nitty gritty, warts and all, you get the picture.

In order to get the best from the narrative I am wanting to produce, I have researched several areas of interest and spent hours scouring shops and internet on the best processes to achieve the end result.

I have found an excellent resource that actually teaches you how to write a book and gives you access to free tools to help you. The best bit is the course is FREE as well, courtesy of our friends at Click here to get straight to the online course.

Here’s to your success, and ticking something of our Bucket List.

Let me know how you get on, or drop me a line if you need inspiration!

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