Crackdown on Rogue Landlords – Again?

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A new minimum bedroom size and the extension of licensing to thousands more properties are to form part of a government crackdown on rogue landlords who cram tenants into overcrowded homes. As rents have risen in recent years some landlords have attempted to maximise profits by squeezing tenants into rabbit-hutch properties. Family homes have been divided into bedsits, with some landlords letting spaces that are just three metres squared, or advertising rooms that are shared with other tenants.

 

There have been rumblings since the original measures of the act came into force in 2007 that the HMO definition needed to be revised to make it all encompassing and not just the three storey, five people, two household rules for mandatory licensing. The strict definition of an HMO has been the point of conjecture amongst both enforcement agents and the landlord fraternity, and in some cases the legal definition has been challenged to the full extent of the law.

Even now, I have to correct, albeit as diplomatically as I can, some beliefs around the definition of an HMO and in some cases, these are people who should know the difference between an HMO and a property that needs a mandatory license. Too often HMO is a term used to describe ‘a licensable property’ and the confusion to a certain extent can be firmly laid at the door of the councils of England and Wales. In some cases I have dealt with on behalf of landlords in the East Midlands, I have needed to re-educate Council Officials on the difference between an HMO requiring a mandatory license, and a property that is an HMO but only requires planning permission to comply.

On top of that, bedroom sizes, have become a sticking point. Again in some cases, it could be argued that the ‘size’ of a bedroom has been used to restrict the occupancy of a property under a license as a way of the council controlling the proliferation of multi-let properties under their jurisdiction. A guideline or directive from central Government does not have to be followed by a local council as it is not a legal requirement,. Hence councils have been allowed to implement their own guidelines on room size. Legislating will remove this ambiguity and create a level playing field for all property owners.

I do, however, have one niggling and recurring thought to all of this; Will additional or refining existing legislation really curb the appetite of the ‘Rogue’ landlord? or, as is the case to date, will it just push up the costs associated with renting a property. whether that be landlord or tenant costs?

Does the Private Rented Sector (PRS) need any more regulation?

What are your thoughts? Have you seen the impact, good or bad, of the current legislative regime on your housing stock?

How to Market Your Business for FREE – An Idiot’s guide to Online Marketing

Let’s talk about leverage;

In the property world, investment in property works where the money you invest (or not) is geared to generate a higher level of return. In the case of property the ‘tool’ is a mortgage.

If you borrow money at a lower rate than you can get Return on Investment (ROI), then you are, by definition, gearing your money. In some cases that gearing or leverage can be infinite (that’s not for this article go to our blog for the ways to do this).

So how do you leverage your online marketing, and more importantly, get it done for free?

Please note that I did not say it wouldn’t cost anything, I said it was free.

As with anything in life, there is a trade off, in this case it is time.

So how can you leverage both?

Enter Social Media. Now don’t switch off, this is a catch all for everything that we do online in an interactive way. I have lost count of the amount of times I have had to explain the difference between Sales and Marketing. Marketing is the journey from a want to a desire, and Sales is the conversion from desire to action.

Lecture over; Online marketing is therefore a journey and unless you have the ‘silver bullet’ a lot of what you do online is trial and error.

So how do you ensure you are using the right tools?

My advice is in two parts:-

  1. Choose Your Battleground

For smaller businesses (SME) it may not be appropriate to use all of the channels at once and in spreading yourself thinly across multiple platforms you could be damaging your brand. One esteemed colleague of mine made it very clear on one of his talks to a local business group when he stated’ “It is nice to be on all of the Social Media Networks, but if you don’t socialise with your network you can do some real damage. It is better to NOT be on a channel, than be on it and be silent.”

The important thing to understand is that your Social Media presence is your window to the virtual world. It is worth investing time in posting, tweeting etc so that the world can see what you do.

Social media means a SME can have the same impact in terms of marketing, as a large multinational, but without the large overhead cost if it is done correctly.

The only tip here is that SME should concentrate on TWO or a maximum of three channels, otherwise they will be spending all day on marketing on nothing on delivery. Unless you have the budget to hire an in-house specialist, but even then it would be prudent to be selective with the channels you pick.

  1. Be in the room!

The other thing to consider is only use the channel where the majority of your clients ‘hang out’. Some networks have a specific demographic and unless your clients fit within that demographic then you will find it difficult to gain any traction. According to Hootsuite, Instagram have a younger user base (53% aged 18 to 29) so if your target market is over 60 then this channel is not for you.

There is a chain of thought that a B2B company would do better with utilising LinkedIn, whereas B2C would do better using Facebook and Twitter. This sounds okay, but individual businesses would need to do their own customer avatar research before taking this as any form of guidance.

We have prepared out Top ‘5 Top Tools for Marketing your Business’ which you can download, that we use on a daily basis. They all have FREE versions which we use, and all of them allow us to leverage our time (and obviously money) to great effect.

If you need any help with configuring them or want to know how we use them, then drop us a line!

Remember all the tools are FREE, and we all like that, don’t we?

A Perfect Elevator Pitch – Have You Got One?

elevator-1598431_1920Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business. Think of the elevator pitch as an executive summary that provides a quick overview of your business and details why you are going to be successful.

 

The original concept of an elevator pitch, unsurprisingly, came from our cousins across the pond and according to Wikipedia is credited to  Ilene Rosenzweig and Michael Caruso of Vanity Fair Magazine and refers to the time you have got to pitch an idea to someone, if you were ‘stuck’ in an elevator with a potential investor travelling between two floors in a building. Originally a ‘thirty second’ monologue, it has been used to describe any ‘pitch’ to a potential investor where time is of the essence. It is more commonly used at networking events as a way of introducing you and your business to other people in the room.

So it goes something like this;

“Hello Dragons, my name is John Smith, and I am here today to ask for £10,000 in exchange for 10% equity in my company – Do As You Want”.

Sometimes you peak interest, sometimes you don’t. So exactly what should you be saying, and more importantly what should you NOT be saying.

In Dragon’s Den, budding entrepreneurs come face to face with (now) five well known (?) business owners that are considered established in the ways of business strategy and growth. The SEVEN things that make a good elevator pitch are listed as;-

  1. Problem – Identify a problem that needs solving and why?
  2. Solution – How will you solve the problem?
  3. Target Market – Who will buy?
  4. Competition – Do you have any?
  5. Team – Who is on your side already?
  6. Financial Summary – How much and when?
  7. Milestones – Ambition?

This seems a lot to squeeze into what will possibly be just SIXTY SECONDS, but this is a proven way of condensing your message.

In reality, the whole thing can be intimidating, but if you get it right, the end result is people talking to you about your business. You have ‘earned the right’ to your next ‘exposure’.

There are a few things I would like to add to the list above, as more of a ‘don’t list’;

  1. Alienate – do not criticise anyone in your pitch
  2. Distract – use a real life example of success
  3. Fantasise – realistic achievable figures only please
  4. Make it up as you go along – be prepared – see later
  5. Waffle – keep on track
  6. Dress Up – be presentable (unless you are pitching fancy dress)

Always be prepared. Most networking events have some kind of ‘elevator pitch’ and it is important to have TWO or THREE pre-prepared scripts that you have rehearsed over and over again in front of the mirror so that they become second nature.

Why?

Because you don’t want to be the one in the room that stumbles, reads from a scribbled note, or looks as white as a sheet. I have seen some awful pitches (why would anyone put themselves through it?) and I have witnessed some excellent ones. Take note all of you network leaders out there, whilst you may think it is funny, or a challenge; springing an ‘elevator pitch’ on someone when they have not prepared for it, you will not see that person again for a while. Make sure everyone at your event knows what is expected of them. You are a leader, communicate.

Being prepared (or the 5 P’s as I like to call them; Prior Preparation Prevents Piss Poor Performance) gives you confidence, and don’t worry if you don’t get it all in the first time, keep trying, keep adjusting, try it on the dog, your spouse, your children, or anyone else that will listen. It gets easier, I promise.

For some more great tips on ‘How To Survive Dragon’s Den’, go to our exclusive Four Video Giveaway on the topic

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Small is beautiful – But also Expensive if you are in London!

Edinburgh has a slim offering in the form of a converted 19th-century coach house, eight feet four inches wide at its tightest point, with living space (excluding garage) under 10 feet at its widest. Sliding doors and windows from the living and dining areas lead straight on to a walled courtyard garden, which is a good space for parties. Viv Douglas, who has recently inherited the house, says her parents took the idea of downsizing quite literally when they bought the house around 30 years ago for their retirement.

 

Another unusual sale of property in London in the last few days is a garage that is on sale for £500,000. The best bit is that it is leasehold with ‘only’ 92 years left on the lease! Click here for more details. There are many other examples of small living and possibly the best one I have seen to date is the Polish Architect, Jacob Szczeny’s approach to small living. It is so thin that the entrance is a trapdoor in the floor! Click here for more detail. Entertaining could be an issue, but when it featured in a TV documentary the architect happily showed how you could have several people in the property at the same time.

So the question I always ask is, How small will it get before it is uninhabitable, or just plain unrealistic.

At YourHMOExpert we specialise in conversions that get the most out of the space in a property. For more information please contact us and get our free ebook by filling in the form on this page.

Image courtesy of telegraph.co.uk

Moving Overseas and becoming a UK landlord – Important Things You need to know

 

As you will be out of the country, I recommend using a managing agent. They will source and assess tenants, checking affordability and employment status. Meet a few local agents and obtain appraisals of your property to see what each can offer.

There are three key things you need to know. One, how do they deal with repairs, using an in-house team or subcontractors, and how bad does a problem have to be before they need to consult you? Two, how do they deal with out-of-hours emergencies? Three, do they guarantee rent even if the property is vacant? Some agents will include Rent Guarantee Insurance (RGI) free of charge for a desirable property. And, of course, ask what charges all this will incur.

It is important to note that since 2007 it has been a requirement to have an ‘Agent’ in the UK if you are not living here. In this case ‘Agent’ does not necessarily mean your high street letting agent, it can be a nominated individual, usually a relative, that has the authority to act on your behalf in your absence. A lot of people moving abroad, even for a short while, do not appoint an Agent and fall foul of this when the local authorities (LA) come knocking. Luckily most LAs will give chance to remedy this before acting in an official capacity.

You will also need to register with the Tax Office to have you rent paid without deduction of tax while you are away. Again a lot of Agents (including those on the high street) are oblivious to this, and can result in a big headache for you if you do not get this done before you leave. It normally takes about three weeks to get this done (it used to be called FICO registration), and nowadays it can be done online free of charge (click here for the government pages), so make sure you plan this into your schedule before you leave.

For more information and help on how to get an HMO done the right way, please complete the form.

Photo courtesy of Pixabay

Bucket List

My Bucket List – What’s on Yours?

One of the few films that I have yet to watch is ‘The Bucket List’ starring Jack Nicholson and Morgan Freeman, and whilst any film with either of these acting heavyweights is sure to be a ‘must see’, I am told that the comical element is about as good as it gets.

When I first heard of the expression ‘My Bucket List’, I had visions of a Room 101 spin off that allowed you to dump anything that was surplus to requirements without the repercussions of dealing with your other half after having disposed of something that you dislike, but they have loved for years. But it turns out I was wrong; a ‘Bucket List’, is a string of things that you (or I) detail as a wish list to undertake before you ‘kick the bucket’.

Most people, since the film, presumably have undertaken this task with vigour, and I have seen lists that extend to pages, and have hundreds of items on it. My list is short and I have restricted it to under 100. That’s not to say I won’t add to it at some point, but in order to begin ticking off the list, you have to take action to actually get them done.

One of the ‘high’ level items on my list is to ‘Write a book’. Now this isn’t any ordinary book, and I have penned some property educational tombs (you can view them here , but this one is going to be different. It needs to be educational as well as factual, real life, nitty gritty, warts and all, you get the picture.

In order to get the best from the narrative I am wanting to produce, I have researched several areas of interest and spent hours scouring shops and internet on the best processes to achieve the end result.

I have found an excellent resource that actually teaches you how to write a book and gives you access to free tools to help you. The best bit is the course is FREE as well, courtesy of our friends at www.YouWillChangeTheWorld.com. Click here to get straight to the online course.

Here’s to your success, and ticking something of our Bucket List.

Let me know how you get on, or drop me a line if you need inspiration!

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